Data protection

1. Processing of personal data when using the website
In order to enable the function of our website, personal data processed by your browser will be processed during your visit.

These are the IP address, date and time of the request, Greenwich mean time (GMT) time zone difference, content of the request (specific visited page), access status / HTTP status code, amount of data transferred, web site from which the request originated , Browser, operating system and its interface as well as language and version of the browser software.

2. Note on cookies
To make our website more user-friendly, we use so-called “cookies”. Cookies are small text files that are stored on your hard drive assigned to the browser you are using, and by which the body that sets the cookie (here through us), certain information flow.

Cookies are used to improve the usability of our website and to enable the functions you use. If we also use cookies for other purposes, we explain to you here in our privacy policy for what we use them.

In your browser, you can make various settings for cookies, prohibit them and delete cookies set. However, we would like to point out that you may not be able to use all the services of our website without cookies.

If third-party cookies are used on this page, you will find further information on the services implemented here.

3. Contact form
When you submit inquiries through our contact forms on the website, the information you provide through the contact form will be used to respond to your request.

4. Google Analytics
We use Google’s Google Analytics tool (Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA).

Google Analytics works with text files stored on your device (so-called “cookies”) to gather information about your website usage. Google uses this information on our behalf to provide us with website usage reports, website activity reports and other services. The data collected through the use of “cookies” about your use of the website is usually transmitted to and stored by Google in the USA for analysis purposes. A combination with other data stored on Google about you will not occur.

We also use the masking function “anonymizeIP”. Before your IP address is sent to Google servers in the US, it will be truncated within the EU. Transmission of the unabridged IP address occurs only in rare cases and is shortened then on the servers in the USA. You can prevent this processing by the following measures:

It is possible to set your browser so that no “cookies” are stored. However, this may mean that our website is not fully functional. Furthermore, it is possible to prevent the data collection by a browser add-on from Google. The add-on can be found here: http://tools.google.com/dlpage/gaoptout?hl=de.

Alternatively to the browser add-on, for example if you use a smartphone and tablets, you can prevent the data collection by Google Analytics by clicking here. This sets a cookie that prevents data collection. If you visit our website again with another device or browser or have deleted your cookies, you must set the cookie again.

For more information about privacy at Google, see https://www.google.com/intl/en/policies/privacy/.

5. Google Adwords Remarketing We use Google’s Adwords Remarketing feature (Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA).

Google Remarketing allows us to show you only those products that you are interested in when visiting websites that are part of the Google Display Network (GND). In addition, cookies are stored by your browser to recognize you when visiting GND websites. An analysis of your website usage will then show you advertisements about the products you have already looked at or that may be of interest to you.

To prevent the storage of cookies for remarketing, you can make settings via personalized advertising here http://www.google.com/settings/ads. Alternatively, you can follow the instructions on the NAI Network Advertising Initiative website (http://www.networkadvertising.org/managing/opt_out.asp).

6. Google AdWords Conversion Tracking
We use Google’s AdWords Conversion Tracking feature (Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA).

Google Conversion Tracking lets us track what happens when a user visits our ad. For example, to see if a product is being purchased or if you subscribe to our newsletter. Clicking on our Google ad will save a cookie on your device to enable this feature. A personal reference is not created.

To prevent the storage of cookies for conversion tracking, you can make the appropriate settings in your browser. Learn more about conversion tracking here https://support.google.com/adwords/answer/1722022?hl=en.

7. Your rights
With regard to your personal data, you have the right to demand information, correction, deletion or restriction in accordance with statutory provisions. We also provide your data in a structured, common and machine-readable format. If we use your information based on your consent (for example, when you sign up for our newsletter), you may revoke your consent at any time. From the revocation we will not use your data for this purpose. If we have a legitimate interest in processing your data, you may contact us with an appeal. Regardless, you can always contact the relevant regulatory authorities.

8. Disclosure of data We only share information with third parties to the extent described in this Privacy Policy.

9. Deletion of data If your data is no longer needed for the purposes mentioned, it will be deleted. Please note that with every deletion, the data is initially only blocked and finally deleted with a time delay in order to avoid accidental deletions or possibly intentional damage. For technical reasons, data can be duplicated in backup files and mirroring services. Such copies may also be deleted only with a technical delay.